Online Reputation Management(ORM)

ORM manages and maintains the public perception of a brand or business

Online reputation management (ORM) is about monitoring and improving your business's online reputation. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, people, or product/service when they perform a Google search.

ORM is a diverse concept intended to create a positive public perception regarding a business, brand, or individual. Web reputation management entails a series of aspects, including addressing content, negative consumer feedback that tarnishes brand image, strategies to prevent and solve issues that can affect the overall market repute of a business, and monitoring of online reputation.

While a company’s overall market value is directly attributable to its reputation, ORM plays a crucial role in building brand reliability. The way your business is represented on the web eventually decides whether you will have a huge client base or strive for the same.